Challange
Set against the backdrop of Oman’s strategic investment in its aviation infrastructure, Omnia was commissioned to develop a new brand identity for the five airports serving the Sultanate of Oman.
Our Approach
Uniting five distinct brands under a single banner required detailed planning and an understanding of the airport businesses. Omnia gathered exhaustive detail from stakeholder interviews with the Oman Airports leadership team and site visits to primary airports. Brand workshops were held with key stakeholders, and a new brand platform was developed, along with a brand identity, visual language and brand guidelines.
Results
A cohesive and tailored brand strategy was developed that aligned with the vision of the company. A new brand identity, approved by His Majesty Sultan Qaboos bin Said, was applied to five airports throughout Oman, including the new Muscat and Salalah international airports. This offered consumers and stakeholders alike an enhanced brand experience that reflects the strategic importance of the airports in Oman.
