Our Approach
- Stakeholder interviews with key stakeholders
- Consumer research including recorded focus groups Competitor research
- Brand workshop
- Brand strategy
- Brand architecture
- Brand identity development and deployment
- Website and connectivity to internal banking software systems via API’s Comprehensive brand guidelines
- Design guidance/consultancy on interiors
- Design guidance/consultancy on POS delivery within branches
- Design guidance/consultancy on exterior brand including ATM Machines and ATM software brand
Results
- Officially the first Islamic window launched in Oman
- A clearly articulated brand position and strategy for the Islamic banking window
- Clear retail interior/exterior branch guidelines
- A fresh and modern brand identity launched in Oman
- A brand that gained 35% marketshare within 18 months
Task
Omnia were engaged by the National Bank of Oman to consult, create, develop and launch a new islamic banking window for them in Oman. Our challenge was to fully understand sharia law in reference to sharia banking and ensure the brand, the strategy and collateral/advertising followed these principals. Omnia also had to write content for the sharia products allowing the Omani consumer to fully understand the various offerings. The brand name developed was Muzn.
