- Stakeholder interviews with Mubadala
- Petroleum leadership team
- Brand workshop
- Brand strategy
- Brand identity development and deployment
- Brand engagement
- Website design and development
- Launch: Exhibition stand design
Omnia delivered the first standalone Mubadala brand to be developed carrying the Mubadala name. A high profile internal launch and external launch at ADIPEC included B2G focused brand facilitated communication national government level clients.
Winner Dubai Lynx 2014 and Transform Awards MENA 2014
Mubadala Petroleum is one of the most significant businesses within the Mubadala portfolio and the only brand to carry the Mubadala name and still have a distinctive brand identity. Omnia were engaged to develop and launch the brand strategy and brand identity.