Mubadala Petroleum

Our Approach

  • Stakeholder interviews with Mubadala
  • Petroleum leadership team
  • Brand workshop
  • Brand strategy
  • Brand identity development and deployment
  • Brand engagement
  • Website design and development
  • Launch: Exhibition stand design



Omnia delivered the first standalone Mubadala brand to be developed carrying the Mubadala name. A high profile internal launch and external launch at ADIPEC included B2G focused brand facilitated communication national government level clients.

Winner Dubai Lynx 2014 and Transform Awards MENA 2014


Mubadala Petroleum is one of the most significant businesses within the Mubadala portfolio and the only brand to carry the Mubadala name and still have a distinctive brand identity. Omnia were engaged to develop and launch the brand strategy and brand identity.

  • Services

    Brand strategy, Brand naming, Brand identity and expression, Brand guidelines, Brand engagement, Creative communications, Web design and user experience, Front and back end development

  • Client

    Mubadala Petroleum

Work inquiries

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