Over a 12 month period, Omnia partnered with Mubadala Petroleum to develop a strong brand identity that supports their new shift in strategy. We delivered the following for them:
- Brand discovery and strategy
- Brand naming
- Brand identity
- Brand assets
- Brand guidelines
- Brand launch
On 6th September, 2022 Mubadala Petroleum became Mubadala Energy with a new brand that reflects the new business strategy for the company for producing responsible, sustainable low carbon energy.
The brand identity tells the story of transition into a more responsible and sustainable energy future while embracing Mubadala’s rich heritage.
The rebranding of Mubadala Petroleum to Mubadala Energy marked an important milestone in the company’s evolution. The rebranding fits well with Mubadala Investment Company’s aspirations to support sustainability agendas at the global level.