Our Approach
- Stakeholder interviews with VPS Health leadership
- Brand workshop
- Brand strategy
- Brand naming
- Brand identity development and deployment
- Touchpoint mapping
- Development of 200+ collateral items
- Comprehensive brand guidelines
- Design guidance/consultancy on interiors, wayfinding and uniforms
- Brand engagement workshop delivered to 450+ employees
- Ongoing creative communications support
Results
- A brand new distinctive and disruptive healthcare brand, launched UAE-wide
- Target patient numbers exceeded within nine months of launch
- Brand extended to one additional hospital and three new clinics, with international expansion planned throughout 2016/17
- 2x award winner at Transform Awards MENA 2015
Task
A new brand in the VPS Healthcare stable, Medeor 24×7 offers a new concept in health – a multi-specialty family hospital that takes the best principles of the hospitality industry and combines it with state-of-the-art medical facilities, diagnostic equipment and highly trained personnel, to scale new heights in healthcare excellence.
