Our approach to Mantrac’s digital architecture was to build the group and each country website on a multi-site infrastructure, unifying all sites under one Sitecore instance. Our creative supported this strategy and context marketing.
- Intuitive UX and features to assist the businesses in capturing leads
- Personalised content to cater to different website visitors
- Strategic interactions to encourage scrolling on the site
Mantrac and its 5 businesses required a digital transformation exercise to unify their sites, features and allow for scalability.