Mantrac (Caterpillar)

Our Approach

Our approach to Mantrac’s digital architecture was to build the group and each country website on a multi-site infrastructure, unifying all sites under one Sitecore instance. Our creative supported this strategy and context marketing.

 

Results

  • Intuitive UX and features to assist the businesses in capturing leads
  • Personalised content to cater to different website visitors
  • Strategic interactions to encourage scrolling on the site
Task

Mantrac and its 5 businesses required a digital transformation exercise to unify their sites, features and allow for scalability.

  • Strategy

    Digital Strategy, Web Design & User Experience, Front & Back End Development

  • Client

    MANTRAC (Caterpillar)

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