Our Approach
- Stakeholder interviews with Duqm Refinery leadership Brand workshop
- Brand strategy
- Brand identity developmentand deployment
- Comprehensive brand guidelines Brand engagement workshop delivered to all employees Ongoing creative communications support
- Social media strategy for CSR campaigns
Results
- New brand has become the cornerstone brand in the
- Duqm Special Economic Zone
- Duqm Refinery – recognised as an investor in the local community of Duqm and brand recognised as a catalyst for growth and development in the region
- Award winner – Transform Awards MENA 2015
Task
A strategic investment for the Government of Oman, Duqm Refinery is a major infrastructure development with geopolitical significance for the petrochemical and economic future of Oman. One of the highest profile new brands in Oman, the organisation is prominent across business, government and the local community.
