Arabsat required a new strategy to take them from a pure satellite operator into a communications and services company, striving for number one provider of anything that can be delivered from space to the world.
As a satellite operator with over 47 years’ experience and international ambition, the new brand needed to talk to multiple audiences with varied requirements. Arabsat needed to shift their positioning to ensure it’s continued relevance in the market.
Omnia developed a powerful NEW proposition around Enabling a world of infinite possibilities, and empowering futures that evolved the company into the future of communications and space solutions.
- Stakeholder interviews with Gulf States
- Competitor mapping
- Brand workshop
- Brand strategy
- Brand identity
- Brand Assets
- Brand Guidelines
- Brand Launch
This repositioning for Arabsat supports their evolution as an international satellite space services provider and helps to cement their position as the number one provider in the GCC. It also supports their goal to become the number one provider of anything that can be delivered from space to the world.
It was important to engage internal audiences as well as external with the new brand refresh and key messages. Omnia worked on an internal launch to introduce the new brand proposition and identity before rolling it out post launch event, externally. Roll up banners, and screen savers were produced for internal activation. An email teaser campaign was also rolled out, with a countdown to launch date, tying this in with the theme of space.