Al Roeya

Our Approach

  • Discovery session with key stakeholders, including research into industry trends and best practice Brand identity development and deployment
  • Brand guidelines



  • A contemporary brand that engages a young Arabic readership
  • A consistent, yet flexible brand identity system, adaptable both offline and online

Al Roeya is an Arabic only print and digital publication in the UAE; acquired by IMI to cater to the demand both nationally and regionally for a best in class, Arabic language, digital and social centric news platform. Omnia was engaged to create a new look for the brand, one that was suited for digital-first use and used contemporary Arabic typography in order to appeal to a younger demographic.

  • Strategy

    Research / Brand identity and expression / Brand guidelines

  • Client

    Al Roeya