Mubadala Petroleum, one of the leading oil and gas companies has identified a shift in the market and decided to recognize that their business must adapt to these new drivers and that they need a brand that reflects their new strategic focus.

The oil and gas landscape is now shifting into a hydro carbon and natural gas space and Mubadala Petroleum decided to shift their whole narrative and evolve into a new brand.

We found an opportunity to represent the concept of transition (into a more responsible energy) between the letters ‘a’ and ‘e’. The logo is infused with a vibrant gradient starting from a deep purple that speaks to the current position with a transition towards the future.