Instagram polls present a number of compelling opportunities for brands.
While currently only an organic feature, Instagram polls present a number of compelling opportunities for brands. It gives us a chance to elicit real time consumer feedback, crowdsourced decision making and potential remarking opportunities based on consumer-provided responses.
ASK YES/NO QUESTIONS
Have you seen…?
USE “THIS” OR “THAT” QUESTIONS
“which do you prefer?”
ASK YOUR AUDIENCE WHAT THEY NEED HELP WITH
“do you need more help with ___ or ___?”
GROW YOUR MAILING LIST
Can I email you with a free ______?”
ASK IF THEY’D LIKE TO SEE SOMETHING TO HELP YOU PLAN YOUR CONTENT CALENDER
“would you like to see?”
GET THEIR OPINIONS
It’s the end of the work week. What should we do with our evening?
Below you’ll see how brands have creatively used this new feature to mix up their social media strategy:
We expect brands, influencers and personal accounts to start to use the story feature more in 2018 are are super excited to see what they’re able to produce.