Why Do Hashtags Matter?
Hashtags are an integral part of Social Media. They can do everything from help you expand your reach and connect to new customers, to track user-generated content (UGC) or spark discussion.
Now, let’s look at 3 ways your business can use hashtags more effectively (primarily on Twitter & Instagram).
1.Use Multiple Location to Build on Local Awareness
This tactic can help you increase follower count more than any other. If you’re a local business (even if you’re heavily ecommerce), using location-based hashtags is an excellent way to connect with your community. People love supporting businesses in their area, and are likely to scout out local events and places on the platform. This can help put you on their radar even if you weren’t before.
If you’re a business in Dubai, for instance, you might use some hashtag variations like this:
Try using at least three location-based hashtags on every post for your local business. By diversifying, you’re more likely to reach different people in your target audience over time.
2. Co-Opt Fun Hashtags to Command Immediate Attention
If it suits your brand, throw in a few fun or tongue-in-cheek hashtags. This is a great way to add personality to your profile to appeal to users and boost engagement. These are relatively low in search results, but they can add some extra oomph to your caption. This tactic can also give your brand a solid, distinct voice that people will want to follow.
For example: including #treatyoself and #wewonttell.
In some cases, these might be the very first hashtags you use in the sequence because you want users to read them; the others may be there only for reach purposes.
If you own a small boutique, try sequences like #whosaidshoppingcantfixeverything #theylied #yesitcan. It sounds a little goofy, but it can work, and you may find followers actually comment just on the hashtags on occasion.
3. Create Branded Hashtags to Encourage UGC Campaign Participation
This can generate conversation while simultaneously making it easier to track the discussion, even if it happens off of your channel.
A lot of brands struggle to get the UGC they want to help them promote their brand. Most customers, however, are more than happy to create content; they’re just waiting for some instructions.
Choosing the right hashtags can make a world of difference in both your engagement and reach, so this isn’t an area you want to ignore.
Take time to do your research, test different strategies, and track results to see what works best for your brand over time.