Riyadh Art

Our Approach

  • Competitive landscape review
  • Internal stakeholder research & interviews
  • Workshop with senior stakeholders
  • Brand platform and positioning
  • Identity development
  • Touchpoint creation
  • Guidelines

Results

  • The introduction of a new brand identity for Riyadh Art finds the perfect balance – it celebrates a long-loved heritage while embracing the new dawn of modernity in the context of a public art brand. It resonates across three different areas – national transformation, the global public art domain and among local government brands – and transcends audiences with a quality that is relatable to art aficionados, city dwellers and international audiences alike.
  • The delicate balance between the past and the present that shape the essence of this brand are captured in Omnia’s identity for Riyadh Art – a successful interpretation and delivery on the client’s brief.
Task

Riyadh Art is an initiative created by the government of Saudi Arabia (KSA) that will see 1000 multi-disciplinary artworks by international and local artists implemented across the city by 2023. Omnia were commissioned to develop a new brand by the Royal Commission for Riyadh City.

  • Strategy

    Research, Workshops, Brand identity and Expression/ Digital design/ Brand guidelines

  • Client

    Royal Commission for Riyadh City

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