- Stakeholder interviews with Oman Airports leadership team.
- Site visits to and surveys of primary airports.
- Brand workshop with leadership, operations and communications teams.
- Development of brand platform.
A cohesive brand strategy for the Oman Airports operating company, aligned to the strategic vision for the country.
A new brand identity approved by His Majesty Sultan Qaboos bin Said, applied to five airports throughout Oman, including the new Muscat and Salalah international airports.
Set against the backdrop of Oman’s strategic investment in its aviation infrastructure, Omnia was commissioned to develop a new brand identity for the five airports serving the Sultanate of Oman. The development of the country’s aviation capabilities is integral to the economic development plans for Oman. With new international airports in Muscat and Salalah, passenger numbers are expected to increase significantly in the coming years. As well as state of the art facilities, it was decided that the brand identity and brand experience of these airports would be upgraded in line with the highest global standards.