National Bank of Oman

Our Approach

  • Strategic support for brand evolution and refresh
  • Retained support for all creative communications
  • Dedicated client servicing team Consultancy and management for media strategy, video, radio and print production

 

Results

  • 100% refreshed approach to the design and brand communications across all brand, product and CR initiatives High level output
  • 100% more engaging content online 10% increase in job volume since inception including 4 ATL campaigns and rollouts, 3 events, and 1 video
Task

With a rich history, the National Bank of Oman (NBO) is Oman’s first local bank and has secured a position among the top 50 banks in the GCC. A brand rooted in its heritage and ambitious in its prospects, Omnia were recently engaged to support NBO in evolving the brand strategically and changing the course of all creative communications. Our work stems from a strategic reevaluation of the brand DNA, conveyed through brand, and product campaigns across the entire communications spectrum including ATL and BTL executions, events and activations, and bespoke projects.

  • Strategy

    Brand strategy / Brand expression / Brand engagement / Creative communications / Partner management

  • Client

    National Bank of Oman

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