Medeor 247

Our Approach

  • Stakeholder interviews with VPS Health leadership
  • Brand workshop
  • Brand strategy
  • Brand naming
  • Brand identity development and deployment
  • Touchpoint mapping
  • Development of 200+ collateral items Comprehensive brand guidelines Design guidance/consultancy on interiors, wayfinding and uniforms Brand engagement workshop delivered to 450+ employees Ongoing creative communications support

 

Results

  • A brand new distinctive and disruptive healthcare brand, launched UAE-wide Target patient numbers exceeded within nine months of launch
  • Brand extended to one additional hospital and three new clinics, with international expansion planned throughout 2016/17
  • 2x award winner at Transform Awards MENA 2015
Task

A new brand in the VPS Healthcare stable, Medeor 24×7 offers a new concept in health – a multi-specialty family hospital that takes the best principles of the hospitality industry and combines it with state-of-the-art medical facilities, diagnostic equipment and highly trained personnel, to scale new heights in healthcare excellence.

  • Strategy

    Brand strategy / Brand naming / Brand identity and expression / Brand guidelines Brand engagement / Creative communications.

  • Client

    Medeor 247

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