- Discovery session with key stakeholders, including research into industry trends and best practice Brand identity development and deployment
- Brand guidelines
- A contemporary brand that engages a young Arabic readership
- A consistent, yet flexible brand identity system, adaptable both offline and online
Al Roeya is an Arabic only print and digital publication in the UAE; acquired by IMI to cater to the demand both nationally and regionally for a best in class, Arabic language, digital and social centric news platform. Omnia was engaged to create a new look for the brand, one that was suited for digital-first use and used contemporary Arabic typography in order to appeal to a younger demographic.