Our Approach

  • Stakeholder interviews with leadership team
  • Brand workshop
  • Project immersion
  • Brand architecture
  • Brand strategy
  • Brand touchpoint mapping
  • Brand identity development and deployment
  • Brand guideline development Marketing collateral development Website design



  • New brand architecture aligned to business objectives
  • A coherent brand strategy aimed at clearly articulating the group’s unified proposition
  • A contemporary brand identity
  • Roll out of brand and sub-brands across 16 businesses
  • Development of brand launch materials for attendance at an exhibition (including stand design)
  • Creation and production of marketing collateral for each business

Omnia was appointed by holding company Bin Butti International Holdings to rebrand and reposition its diverse group companies. The project involved the development of a brand strategy for both the holding company and Advanced subsidiary brands. Starting with a review of the group’s brand architecture, the project subsequently led to the reorganisation and repositioning of the holding company and its sub-brands. This was followed by the development of new brand identities, core brand assets and a new suite of promotional materials for 16 businesses spanning a range of activities, including Facilities Management; Manpower; Logistics; Catering; IT solutions and more.

  • Strategy

    Brand strategy / Brand naming / Brand identity and expression / Brand guidelines / Brand engagement / Creative communications / Web design and user experience / Front and back end development

  • Client