The Government of Ras Al Khaimah appointed Omnia to develop a new brand for their Commercial Toll Gate for the Emirate, Aber. This identity has taken inspiration from the RAK mountains to create an engaging and modern brand identity. It works as a catalyst to motivate people to use Aber, while promoting Ras Al Khaimah’s unique landscape.

Our Approach

  • Stakeholder interviews with the leadership team.
  • Site visits to and surveys of primary locations in Ras Al Khaimah.
  • Brand workshop with leadership, operations and communication teams.
  • Development of brand platform, identity & guidelines


  • A cohesive brand strategy for Aber, aligned to the strategic vision of the Government.
  • A new brand identity that inspires trust and respect.
  • A modern and simple identity that works across all platforms and for all audiences.

Develop a new brand identity for a new toll gate brand for the Government of Ras Al Khaimah.

  • Strategy

    Brand strategy / Brand identity and templates / Brand guidelines / Creative communication

  • Client

    Government of Ras Al Khaimah